Canadian public relations students' interest in government communication

Abstract

Purpose The purpose of this paper is to determine Generation Y communicators' interest in government communications. Design/methodology/approach This paper outlines the results of a descriptive quantitative survey conducted with 39 students and recent public relations graduates at Calgary, Canada's Mount Royal University. Findings The results from the small, purposive sample confirm some assumptions employers have about Generation Y and challenge others. The results identify key themes requiring future research. Research limitations/implications The research is limited in its sample size, but is not meant to be representative. It is a purposive, exploratory study that provides valuable insight into future research. Originality/value The paper sheds further light on this important topic and fills a gap in the research specific to Generation Y government communicators, offering valuable insight into the recruitment and retention of Generation Y staff in Canadian governments.

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