Articlegreen2012

GREEN CONSUMER: DESKRIPSI TINGKAT KESADARAN DAN KEPEDULIAN MASYARAKAT JOGLOSEMAR TERHADAP KELESTARIAN LINGKUNGAN

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Environmental Sustainability in Business Environmental Sustainability and Education Environmental Education and Sustainability

Abstract

Tujuan utama dari penelitian ini adalah untuk menilai variabel efek khusus untuk kesadaran lingkungan dan pro-lingkungan perilaku pembelian produk hijau di Jogyakarta, Solo, dan Semarang. Statistik deskriptif variabel menghasilkan perbedaan kesadaran lingkungan dari 156 peserta. Temuan menarik dari studi ini adalah bahwa semua model penelitian menunjukkan pengaruhsignifikan variabel prediktor secara bersamaan (environmental knowledge, environmental Attitude, recycling behavior, political action) terhadap perilaku pembelian produk ramah lingkungan secara umum (general purchasing behavior) maupun secara khusus (recycling paper production, not tested on animal, organic fruits & vegetabels, ozone friendly aerosol dan environmental friendly detergentl). Hasil penelitian ini juga menunjukkan masih rendahnya pengetahuan masyarakat untuk menjaga kelestarian lingkungan ini dapat menjadi alasan yang kuat untuk melakukan sosialisasi dan pembelajaran bagi masyarakat tentang pentingnya pelestarian lingkungan. The main objective of this study was to assess the effect of variables specific to environmental consciousness and pro-environmental green product purchasing behavior in Yogyakarta, Solo, and Semarang. Descriptive statistics of variables produce differences in the environmental awareness of the 156 participants. Interesting finding of this study is that all models showed a significant effect at the same predictor variables (environmental knowledge, environmental attitude, recycling behavior, political action) on the purchase behavior of environmentally friendly products in general (general purchasing behavior) and specifically (recycling paper production , not tested on animal, organic fruits & vegetabels, ozone friendly aerosol and environmental friendly detergentl). The results also showed low knowledge of the community to preserve the environment can be a good reason for socialization and learning for the public about the importance of environmental conservation.

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References

2006Green products and corporate strategy: an empirical investigation 2007Applying Ethical Concepts to the Study of “Green” Consumer Behavior: An Analysis of Chinese Consumers’ Intentions to Bring their Own Shopping Bags 2008Being green and export intensity of SMEs: The moderating influence of perceived uncertainty 2009Green Consciousness of Consumers in a Developing Country: A Study of Egyptian Consumers

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2016PERAN SIKAP DALAM MEMEDIASI PENGARUH KEPEDULIAN LINGKUNGAN TERHADAP NIAT BELI KOSMETIK HIJAU MEREK THE BODY SHOP 2020The Influence of Eco-Brand, Eco-Labelling and Environmental Advertisement on Consumer Purchasing Behavior through Brand Image 2021Pengaruh Environmental Knowledge dan Environmental Concern terhadap Green Purchase Intention pada Generasi Milenial

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