Product life cycles and product management

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Innovation Diffusion and Forecasting Business Strategies and Innovation Consumer Market Behavior and Pricing

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Preface Framework for Product Planning Basic Product Decisions Product Development Consumer Characteristics and Behavior Demographics Diffusion of Innovations Product Life Cycle Management Product Life Cycle: The Marketing Mix Product Life Cycle: Other Competitive Strategies International Dimension International Product Life Cycle Index

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1996Diffusion et innovativité: définition, modélisation et mesure 1994Managing the Disappointment of Job Termination: Outplacement as a Cooling-Out Device

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