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Influences on Consumer Responses to Winter Olympics Sponsorship
14 references·4 citing·39 second hop
Influences on Consumer Responses to Winter Olympics Sponsorship (2003)Influences on Consumer Responses to Winte…Market prominence biases in sponsor identification: Processes and consequentiality (2001)Market prominence biases in s…Attitudinal Effects of Combined Sponsorship and Sponsor’s Prominence on Basketball in Europe (2001)Attitudinal Effects of Combin…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Relatedness, Prominence, and Constructive Sponsor Identification (1999)Relatedness, Prominence, and …Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas (1999)An investigation of match-up …The impact of Olympic sponsorship on corporate image (1998)The impact of Olympic sponsor…An International Review of Sponsorship Research (1998)An International Review of Sp…Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects (1997)Awareness as a measure of spo…A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…Sponsorship – Legitimising the Medium (1991)Sponsorship – Legitimising th…Prioritising the Sponsorship Audience (1991)Prioritising the Sponsorship …Corporate Objectives in Sports Sponsorship (1987)Corporate Objectives in Sport…Commercial Sponsorship (1983)Commercial SponsorshipOfficial sports sponsorship fortress vs ambush marketing attack (2018)Official sports sponsorship f…A Structural Validation of Brand Personality Scale: Assessing the Congruence Effects of Sport Sponsorship (2018)A Structural Validation of Br…Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test (2012)Psychometric comparability of…Winning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Winter Olympics (2008)Winning the Olympic marketing…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Commitment-Trust Theory of Relationship Marketing (1994)A model of fan identification: antecedents and sponsorship outcomes (2003)Sport and social media research: A review (2014)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Sponsorship-Linked Marketing: The Role of Articulation in Memory (2006)Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions (2013)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Advances in Consumer Research (2025)Managing Brand Equity (1991)Understanding sponsorship effects (2001)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)On the Evaluation of Structural Equation Models (1988)The impact of perceived corporate social responsibility on consumer behavior (2005)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)Confirmation, disconfirmation, and information in hypothesis testing. (1987)Advances in Consumer Research (1992)Behavioral Decision Research: A Constructive Processing Perspective (1992)I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy (2007)Delineating the outcomes of sponsorship (2009)The Influence of Source Credibility on Communication Effectiveness (1951)Media effect in commercial sponsorship (1999)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)Attitudinal constructs towards sponsorship (1997)Dimensions of Business and Nonprofit Collaborative Relationships (2003)Building contemporary brands: a sponsorship-based strategy (2004)Sponsorship and advertising: A comparison of consumer perceptions (2001)Brand equity’s influence on responses to event sponsorships (2003)A critical review of forms of corporate community involvement: from philanthropy to partnerships (2007)Brand Placement Recognition (2004)Does perceived consumer fit matter in corporate social responsibility issues? (2011)The Viewer’s Reception and Processing of Sponsorship Information in Sport Telecasts (2012)
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References

  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 1997A model of image creation and image transfer in event sponsorship762 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 1983Commercial Sponsorship353 cited
  • 1999An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas324 cited
  • 1991Sponsorship – Legitimising the Medium193 cited
  • 1987Corporate Objectives in Sports Sponsorship184 cited
  • 2001Market prominence biases in sponsor identification: Processes and consequentiality179 cited
  • 1999Relatedness, Prominence, and Constructive Sponsor Identification149 cited
  • 1997Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects136 cited
  • 2001Attitudinal Effects of Combined Sponsorship and Sponsor’s Prominence on Basketball in Europe98 cited
  • 1991Prioritising the Sponsorship Audience94 cited
  • 1998The impact of Olympic sponsorship on corporate image80 cited

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  • 2008

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Winning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Winter Olympics
17 cited
  • 2018A Structural Validation of Brand Personality Scale: Assessing the Congruence Effects of Sport Sponsorship16 cited
  • 2012Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test12 cited
  • 2018Official sports sponsorship fortress vs ambush marketing attack9 cited