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The paper examines the role of universities in regional development in the context of European integration, with special emphasis on the importance of education for the interdisciplinary field of culture and tourism, as strategic determinants of development of regions that base their international competitiveness on the unique and preserved cultural and natural heritage. Universities play a key role in promoting the knowledge, preservation of cultural identity, intercultural communication and development of the European community of nations. In terms of globalization and new forms of regional cooperation, universities position as the regional centers of scientific and research excellence, the guardians and promoters of intellectual and scientific heritage, the creators of sustainable development and bridges to other cultures. Study programmes offer should follow and coordinate the global trends with local needs, keeping in mind the competencies required for work and life in the wider European and global environment. In this context, education for culture and tourism position as a key interdisciplinary profile, which enables professionals to communicate and work in a multicultural world. The paper presents the results of research of attitudes of students, teachers and experts about the need of establishment of the new Graduate University Study Programme of Culture and Tourism.
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