Crisis in the College/University Relationship with the Community

Kathie A. Leeper · Roy V. Leeper

14 citations0/0 files storedJournal of Promotion Management

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Public Relations and Crisis Communication Service-Learning and Community Engagement Higher Education and Sustainability

Abstract

Crises can arise in relationships between colleges and universities and their surrounding communities especially when campuses need to grow. If these institutions have focused strictly on sending their messages out rather than establishing two-way communication with important publics, they may suddenly find themselves embroiled in conflict and confronted with a crisis. Colleges and universities must rethink and restructure their communication and public relations function to include two-way communication and community engagement as a means of avoiding certain crisis situations.

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1998Chronicle of Higher Education 2018MANAGING PUBLIC RELATIONS 1993Excellence in public relations and communication management 2023Managing Public Relations 2009Strategic Issues Management: Organizations and Public Policy Challenges 1992The practice of public relations 1998The internet as potential equalizer: New leverage for confronting social irresponsibility 1993Organizational Communication.

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