Your ad here: the cool sell of guerrilla marketing

Abstract

Contents Acknowledgments 1 Buying into the Cool Sell 2 The Ambient Governance of Advertainment 3 Street Spectacle and Subculture Jamming 4 Buzz Agency and the Regime of Dialogue 5 Crowd-Sourced Marketing and the Freedom to Labor 6 Managing Agency in the Regime of Engagement Appendix Notes BibliographyIndex About the Author

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