International Public Relations

Abstract

This edition provides detailed examples from many different countries covering various aspects of public relations practice. The book bears out the idea that the theory and philosophy of public relations is the same worldwide, but that the practice varies according to the economic, cultural, religious and social character of the country in which it is performed. With over 40 examples and drawing on case studies from 15 countries, the book covers a range of public relations topics including corporate and business; public affairs; the environment; community relations; healthcare; business to business; and international media relations.

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