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The role of surprise in satisfaction judgements
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The role of surprise in satisfaction judgements (2001)The role of surprise in satisfaction judg…Usage Intention of ChatGPT for Health in Turkey: An Extended Technology Acceptance Model (2024)Usage Intention of ChatGPT fo…A psychological mechanism of surprise impacts risky decision making (2024)A psychological mechanism of …Too Good To Be True? Effect of Consumers’ Brand Schemas on Apparel Brands’ Fair Labor Marketing Messages (2017)Too Good To Be True? Effect o…How Surprise Affects Decision-Making Behavior: An Adaptation of Prospect Theory (2016)How Surprise Affects Decision…Unearned Preferential Treatment (2015)Unearned Preferential Treatme…Pleasantly surprising clients: a tactic in relationship marketing for building competitive advantage in the financial services sector (2008)Pleasantly surprising clients…To Surprise or Not to Surprise Your Customers: The Use of Surprise as a Marketing Tool (2003)To Surprise or Not to Surpris…The Handbook of Social Psychology (1969)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Commitment-Trust Theory of Relationship Marketing (1994)Delighted or Satisfied? Positive Emotional Responses Derived from Theme Park Experiences (2016)Developing Buyer-Seller Relationships (1987)Satisfaction: a behavioral perspective on the consumer (2010)The psychology of interpersonal relations. (1958)The Behavioral Consequences of Service Quality (1996)Customers’ Perceptions of Employee Engagement: Fortifying the Service–Profit Chain (2017)Advances in Consumer Research (2025)An Empirical Evaluation of Accounting Income Numbers (1968)Prospect theory: An analysis of decision under risk (1988)Theory of games and economic behavior (2019)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)The Limited Capacity Model of Mediated Message Processing (2000)Expectations matter: Evaluation of brand’s pro-environmental initiatives based on consumers’ brand schemas and brand familiarity (2019)Effects of CSR Messages on Apparel Consumers’ Word-of-Mouth: Perceived Corporate Hypocrisy as a Mediator (2021)Patterns of cognitive appraisal in emotion. (1985)Emotion And Adaptation (1991)Fear, anger, and risk. (2001)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)
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  • 2003To Surprise or Not to Surprise Your Customers: The Use of Surprise as a Marketing Tool38 cited
  • 2008Pleasantly surprising clients: a tactic in relationship marketing for building competitive advantage in the financial services sector29 cited
  • 2015Unearned Preferential Treatment27 cited
  • 2017Too Good To Be True? Effect of Consumers’ Brand Schemas on Apparel Brands’ Fair Labor Marketing Messages15 cited
  • 2024Usage Intention of ChatGPT for Health in Turkey: An Extended Technology Acceptance Model12 cited
  • 2024A psychological mechanism of surprise impacts risky decision making1 cited
  • 2016How Surprise Affects Decision-Making Behavior: An Adaptation of Prospect Theory0 cited

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