Article2006

The diamond approach to the competitiveness of Korea's apparel industry

88 citations0/0 files storedJournal of Fashion Marketing and Management

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Global Trade and Competitiveness Global trade, sustainability, and social impact Software Engineering and Design Patterns

Abstract

Purpose The Korean textiles and apparel‐related industry has played a major role in the country's development; however, this sector's competitiveness is decreasing due mainly to labor costs. As with the country's economic development, the new sources of competitive factors need to be strategically developed and cultivated. The purpose of this study is to explore what constitutes a country's competitiveness in the global apparel market after losing its labor competitiveness and how a country effectively achieves it. Design/methodology/approach This study employs two competitiveness models, Porter's diamond model and a generalized double diamond model, as a theoretical framework. Along with two theoretical models, this study employs extensive literature reviews, examples of successful firms, and four interviews with field practitioners in the Korean apparel industry. Findings Beginning with Porter four determinants (factor conditions, demand conditions, related and supporting industries, and firm strategy, structure, and rivalry), new sources of competitive advantage factors are suggested for the evolving industry. The generalized double diamond model incorporates international activities, which may occur either within a country or outside a country. Utilizing generalized double diamond model, the future directions and solutions for the industry with the identified new competitive factors were suggested. Originality/value Based on the models and the identification of new competitive factors, the Korean apparel industry is reviewed, and recommendations are made for its continued growth in the global marketplace. Implications pertaining to the creation of a dynamic self‐reinforcing diamond system were also suggested.

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References

1991The Competitive Advantage of Nations 1999International trade and industrial upgrading in the apparel commodity chain 2018The Organization of Buyer-Driven Global Commodity Chains: How US Retailers Shape Overseas Production Networks 1998The Competitive Advantage of Nations 1998A generalized double diamond approach to the global competitiveness of Korea and Singapore 2000Behind the Label 1998Fast, global, and entrepreneurial: supply chain management, Hong Kong style. An interview with Victor Fung. Interview by Joan Magretta.1994Textiles and apparel in the global economy

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