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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview
0 references·6 citing·18 second hop
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview (2003)The brand gap : how to bridge the distanc…Enhancing the role of Egyptian Museums through the usage of dynamic visual identities (2023)Enhancing the role of Egyptia…Peningkatan Kualitas Pemerintah Desa Melalui Penyusunan Profil Desa Trimulyo (2022)Peningkatan Kualitas Pemerint…QUALIA into the Fashion Show Case Analysis (2016)QUALIA into the Fashion Show …Visual Branding In Graphic Design (2013)Visual Branding In Graphic De…Systems constellations: A better way to identify branding opportunities? (2007)Systems constellations: A bet…Investigating the links between a corporate brand and a customer brand (2006)Investigating the links betwe…The Structure of Scientific Revolutions (1963)Case Study Research: Design and Methods (1984)Metaphors We Live By (2003)Brands and Branding (2003)Logo Design Love: A Guide to Creating Iconic Brand Identities (2009)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)Communicating Corporate Social Responsibility and Brand Sincerity: A Case Study of Chipotle Mexican Grill's ‘Food with Integrity’ Program (2009)Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it (2010)Co‐creating corporate brands in start‐ups (2012)An approach to environmental psychology (1974)Managing Brand Equity (1991)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Communication Technology: The New Media in Society (1986)Measuring Brand Equity Across Products and Markets (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Metacognitive Experiences in Consumer Judgment and Decision Making (2004)
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  • 2006Investigating the links between a corporate brand and a customer brand72 cited
  • 2007Systems constellations: A better way to identify branding opportunities?14 cited
  • 2013Visual Branding In Graphic Design8 cited
  • 2022Peningkatan Kualitas Pemerintah Desa Melalui Penyusunan Profil Desa Trimulyo3 cited
  • 2016QUALIA into the Fashion Show Case Analysis1 cited
  • 2023Enhancing the role of Egyptian Museums through the usage of dynamic visual identities1 cited

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