Strategic Organizational Communication: In a Global Economy

Charles R. Conrad · Marshall Scott Poole

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Communication Studies and Media Public Relations and Crisis Communication Management and Organizational Practices

Abstract

UNIT I: UNDERLYING CONCEPTS. Strategic Organizational Communication. Thinking About Organizations and Organizational Communication. UNIT TWO: STRATEGIES OF ORGANIZING. 3. Traditional Strategies of Organizing. 4. Relational Strategies of Organizing. 5. Cultural Strategies of Organizing. 6. Network Strategies of Organizing. 7.Alternative Strategies of Organizing. UNIT III: CHALLENGES IN THE TWENTY-FIRST CENTURY 8. Communication, Power, and Politics in Organizations. 9. Communication, Decision Making, and Conflict in Organizations. 10. Communication and Diverse Workplaces. 11. Communication, Globalization, and Organizations. 12. Communication, Ethics, and Organizational Rhetoric.

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