Preface.- PART I: TRADITIONAL APPROACHES TO RHETORIC, ORATORY AND DISCOURSE.- 1. Classical Rhetoric: Artistic Proofs and Arrangement.- 2. Classical Rhetoric - Style and Figures.- 3. Cohesion and Coherence in Discourse.- PART II: CRITICAL APPROACHES TO DISCOURSE.- 4. Critical Analysis: Context and Persuasion.- 5. Social Agency and Modality.- 6. The Discourse-Historical Approach.- PART III: CRITICAL METAPHOR ANALYSIS.- 7. Researching Metaphor in Public Communication.- 8. Critical Metaphor Methodology.- 9. Purposeful Metaphor and Social Cognition.- 10. Rounding up: David Cameron's European Union Speech.- Comments on Exercises/Further Reading and References.- Glossary.
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