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Abstract The paper explores the active yet neglected role that local class struggle over land plays in negotiating new forms of urbanity. Unfashionably shifting research focus from global elites and the “creative class” to local industrial elites and industrial workers, we show that socially embodied local struggles over land are as relevant to globalized urbanizations as they had been to industrial capitalism, and need to be brought back squarely into geographical analysis. We focus empirically on the closely knitted histories of the Pirelli company, Pirelli's workers, and Pirelli's industrial space at Bicocca (north‐east Milan). As we unfold Bicocca's transformation from workers' village (nineteenth century), to radical industrial action hub (1960s–1970s), and finally to trendy mixed‐use space (1990s–2000s), we show how, for over a century, social struggles over land remain the terrain on which new forms of urbanity are fought, and highlight two important points. First, class struggle over the economic, social, and symbolic role of industrial land was not theoutcome of, but an essentialprecondition forurban restructuring. Second, the industrial working class and traditional elites were notpassive recipients, butactive producersof urban change.
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