Madison Avenue in Asia: Politics and Transnational Advertising

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International Business and FDI American History and Culture Advertising and Communication Studies

Abstract

Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising.

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2004Acquisitions or Joint Ventures: Foreign Market Entry Strategy of U.S. Advertising Agencies 2001Crossing Borders: Media Management Research in a Transnational Market Environment 1995Spreading the Net: The Consolidation Process of Large Transnational Advertising Agencies in the 1980s and early 1990s 2010Advertising and Culture 2011WHO BELONGS TO THE ‘STAR PEOPLE’? NEGOTIATING BEER AND GIN ADVERTISEMENTS IN WEST AFRICA , 1949– 75 2003Framing Chinese Advertising: Some industry perspectives on the production of culture 1990Western Advertising and Eastern Culture: The Confrontation in Southeast Asia 1997China Myths and Advertising Agencies

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