References

• 1980Organizations and Environments2,977 cited
• 2002Serving the world's poor, profitably.1,520 cited
• 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
• 1990A Transaction Cost Analysis Model of Channel Integration in International Markets810 cited
• 1999Organizing and Managing Channels of Distribution663 cited
• 1989Dealer Dependence Levels and Reciprocal Actions in a Channel of Distribution in a Developing Country638 cited
• 1988Forward Integration into Distribution: An Empirical Test of Transaction Cost Analysis557 cited
• 1983The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis527 cited
• 2003Designing the distribution network in a supply chain351 cited
• 1985Environmental Relationships of the Internal Political Economy of Marketing Channels320 cited
• 1966A theory of distribution channel structure313 cited
• 2008Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid221 cited
• 1979Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products169 cited
• 2010Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India168 cited