The role of Twitter during a natural disaster: Case study of 2011 Thai Flood

Alisa Kongthon · Choochart Haruechaiyasak · Jaruwat Pailai · Sarawoot Kongyoung

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Public Relations and Crisis Communication Disaster Management and Resilience Flood Risk Assessment and Management

Abstract

With the emergence of Web 2.0, social media became a key platform that allowed people to interact and share information. Unlike traditional internet media, the Web 2.0 platform facilitates not only users' ability to access information; but also their ability to comment on information already existing in the web sphere, and to publish or republish information. Over the last few years, users of social media have played an increasing role in the dissemination of emergency and disaster information. In this paper, we conduct a case study exploring how Thai people used social media such as Twitter in response to one of the country's worst disasters in recent history: the 2011 Thai Flood. By analyzing these user-generated messages we may assist local communities in obtaining up-to-date information; emergency rescuers in providing assistance according to the needs of the populace in a timely manner or government agencies in analyzing and developing methods to use similar information to better centralize, coordinate, manage and plan disaster relief both during and after the event.

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References

2011Information credibility on twitter 2010Microblogging during two natural hazards events 2009Twitter adoption and use in mass convergence and emergency events 2010Chatter on the red 2011Social Media and Disasters: Current Uses, Future Options, and Policy Considerations 2009"OMG, from here, I can see the flames!"2010Now Tweet This: How News Organizations Use Twitter 2012A Little Bird Told Me, So I Didn't Believe It: Twitter, Credibility, and Issue Perceptions

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2017Social media analytics for natural disaster management 2017Combining machine-learning topic models and spatiotemporal analysis of social media data for disaster footprint and damage assessment 2017Usage and analysis of Twitter during 2015 Chennai flood towards disaster management 2014#Sandy Tweets: Citizens' Co-Production of Time-Critical Information during an Unfolding Catastrophe 2020Situational awareness extraction: a comprehensive review of social media data classification during natural hazards

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