Classical Rhetoric and the Visual Arts in Early Modern Europe

Caroline van Eck

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Architecture and Art History Studies Renaissance and Early Modern Studies Rhetoric and Communication Studies

Abstract

Introduction: rhetoric and the visual Part I. Theory: 1. Gesture, representation and persuasion in Alberti's De Pictura 2. Theoretical foundations of persuasive architecture: Barbaro, Spini and Scamozzi Part II. Invention: 3. How to achieve persuasion in painting: the common ground 4. Visual persuasion in British architecture of the seventeenth and eighteenth centuries Part III. Interpretation: 5. Rhetorical interpretation of the visual arts 6. Only the human can speak to man: rhetorical interpretations of architecture.

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