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Sport Promotion and Sales Management
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Sport Promotion and Sales Management (2002)Sport Promotion and Sales ManagementSports: Faster, Higher, Stronger, and Public Relations (2014)Sports: Faster, Higher, Stron…Sport promotion and sales management (2014)Sport promotion and sales man…An Evaluation of the Effectiveness of Sports Sponsorship among Football Fans in Egypt (2014)An Evaluation of the Effectiv…The Role of Sport Fan Curiosity: A New Conceptual Approach to the Understanding of Sport Fan Behavior (2011)The Role of Sport Fan Curiosi…Attitudes of various demographic groups toward advertising through sport at METU. (2011)Attitudes of various demograp…Analysis of collegiate athletic marketing strategies and evaluation processes. (2011)Analysis of collegiate athlet…Cause-related sport marketing: Can this marketing strategy affect company decision-makers? (2010)Cause-related sport marketing…Drivers to divas: advertising images of women in motorsport (2009)Drivers to divas: advertising…Sports public relations (2008)Sports public relationsProposed Model of Attitude Toward Advertising Through Sport (2006)Proposed Model of Attitude To…Examining Integrated Advertising and Sponsorship in Corporate Marketing through Televised Sport (2005)Examining Integrated Advertis…Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Sports business and multisided markets: towards a new analytical framework? (2011)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Qualitative research & evaluation methods (2002)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Attitudes of Consumers from the Mostar Canton in Bosnia and Herzegovina toward Advertising through Sport among the Frequency of Watching Sports Events (2018)Attitudes of Montenegrin Consumers Toward Advertising Through Sport Among the Frequency of Watching Sports Events (2018)Attitudes of Montenegrin Consumers Toward Advertising Through Sport Among the Question How Often Consumers Purchase Sporting Goods (2018)Media Events: The Live Broadcasting of History. (1993)Public Relations: State of the Field (2004)Public Relations: State of the Field (2004)Digital video recorder dodgers – Sport-viewing habits in the face of changing media reality (2018)Whatsappsport: Using Whatsapp While Viewing Sports Events (2020)Determinants of Sports Sponsorship Response (2000)Understanding sponsorship effects (2001)Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008 (2008)Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance (2011)The relationship between sports sponsorships and corporate financial returns in South Africa (2018)Conflict, arousal, and curiosity. (1960)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The downside of being irrelevant and aloof: Exploring why individuals do not attend sport (2011)The intersection of pop culture and non-traditional sports: an examination of the niche market of quidditch (2012)The consumption experience of Tim Hortons’ coffee fans (2014)The Interpretation of Cultures (2017)Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China (2007)Delineating the outcomes of sponsorship (2009)A role of team and organizational identification in the success of cause-related sport marketing (2012)What's in it for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives (2013)Fundamentals of Sport Marketing (1996)Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport (2004)Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008)The Role of Public Relations in College Athletics: Identifying Roles, Tasks, and Importance of Public Relations (2015)A Three-Dimensional Conceptual Model of Corporate Performance (1979)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)Understanding strategic corporate environmental responsibility in professional sport (2013)Determinants and Consequences of the Perceived Social Impact of a Sport Event (2014)Roles of sport and cause involvement in determining employees’ beliefs about cause-related sport sponsorship (2016)WHO NEEDS CULTURAL INTERMEDIARIES? (2002)International Public Relations: Negotiating Culture, Identity, and Power (2007)Public Relations: Critical Debates and Contemporary Practice (2009)Public relations, football and the management of player transgressions in Australia (2010)Fans club brand relationship: football passion (2013)Consumption, Anti-Consumption and Consumption Communities (2014)
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Cited by

  • 2011The Role of Sport Fan Curiosity: A New Conceptual Approach to the Understanding of Sport Fan Behavior42 cited
  • 2005Examining Integrated Advertising and Sponsorship in Corporate Marketing through Televised Sport40 cited
  • 2014Sport promotion and sales management29 cited
  • 2011Attitudes of various demographic groups toward advertising through sport at METU.21 cited
  • 2010Cause-related sport marketing: Can this marketing strategy affect company decision-makers?21 cited
  • 2014Sports: Faster, Higher, Stronger, and Public Relations17 cited
  • 2008Sports public relations16 cited
  • 2009Drivers to divas: advertising images of women in motorsport15 cited
  • 2006Proposed Model of Attitude Toward Advertising Through Sport12 cited
  • 2011Analysis of collegiate athletic marketing strategies and evaluation processes.8 cited
  • 2014An Evaluation of the Effectiveness of Sports Sponsorship among Football Fans in Egypt6 cited

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