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The Evolution of Product Placements in Hollywood Cinema

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1993Consumers' Attitudes Toward Product Placement in Movies237 cited

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2019A Bibliometric History of the Journal of Promotion Management (1992–2019)56 cited
2011Product placements in movies and on Broadway56 cited
2017How brands appear in children's movies. A systematic content analysis of the past 25 Years47 cited
2012Advertising to the beat: An analysis of brand placements in hip-hop music videos46 cited
2009Recall of Brand Placement in Movies: Interactions between Prominence and Plot Connection in Real Conditions of Exposure39 cited
2010Virtual Product Placement as a New Approach to Measure Effectiveness of Placements37 cited
2016Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies

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37 cited

2010Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition30 cited

2009Giving a shout out to Seagram's gin: Extent of and attitudes towards brands in popular songs25 cited

2011Cross‐cultural challenges in product placement24 cited

2016Product Placement in Top-Grossing Hollywood Movies: 2001–201223 cited