Opinion Leadership, Poverty, and Information Sharing.

Abstract

This study tested the theory of opinion leadership in a low income environment. The sample consisted of 50 women enrolled in CETA, a subsidized employment program. Findings revealed the existence of opinion leaders in a pov erty environment as well as generic characteristics that in cluded their greater use than nonopinion leaders of the public library. Additionally, the diffusion of information within a low-income social milieu and the role opinion leaders play as disseminators of new information related to employment were studied.

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