Internet adoption, in both large and small firms (SMEs), is promoted as a means to improve competitiveness. This paper questions current thinking that small firms progress through a 'stages of growth ' model in their use of the Internet. Twelve SME cases are investigated. Outcomes suggest that most only perceive value in e-mail and possibly a marketing web site. However, some SMEs see strategic potential and invest in e-business. The paper suggests that owners ’ recognition of the business value of the Internet combined with their attitude to business growth are key factors in determining Internet adoption strategies. Thus, SMEs will aim for specific adoption strategies to satisfy these requirements rather than follow a stages model. A 'transporter ' model is developed to reflect the drivers identified and its implications discussed. 1.
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