Rural Tourism Development: A Case Study of the Shawnee Hills Wine Trail in Southern Illinois

Sylvia B. Smith · Nicole L. Davis

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Wine Industry and Tourism Diverse Aspects of Tourism Research Culinary Culture and Tourism

Abstract

The research reported here analyzed non-wine activities that wine tourists might engage in while visiting a wine trail. Data was obtained by online questionnaires from 104 tour visitors to the Shawnee Hills Wine Trail in southern Illinois. Results indicated wine tourists were older, with higher education and income than local visitors. Wine tourists found local dining, national parks, and fine dining to be important, whereas locals considered local dining, site seeing, and photography important. Results reported may assist the rural wine tourism industry to better understand activities to enhance the tourist experience while increasing the tourism dollars to rural communities.

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References

1990Tourism: Principles, Practices, Philosophies 2004Critical success factors for wine tourism regions: a demand analysis 2003Food Tourism Around the World development, management and markets 2002Who is the wine tourist?2009Wine consumers’ environmental knowledge and attitudes: Influence on willingness to purchase 2004A Review of Global Wine Tourism Research 1997Perceptual Dififerences Among Visitor Groups to Wineries 2014Wine tourism around the world: development, management and markets

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2012An experience economy analysis of tourism development along the Chautauqua-Lake Erie Wine Trail 2016Unlocking the treasures of the Shawnee Hills Wine Trail: a welcoming and winsome wealth of untapped winemaking potential 2013REGIONAL WINE QUALITY REPUTATION: THE PERCEPTIONS AND POSSIBILITIES IN THE SHAWNEE HILLS AVA

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