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Mail Order Direct Marketing in the United States and the United Kingdom · Study

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ArticleMail Order Direct Marketing in the United States and the United Kingdom

Michelle A. Morganosky1999

Article1999

Mail Order Direct Marketing in the United States and the United Kingdom

Michelle A. Morganosky · J. D. Fernie

6 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Retail Behavior Studies

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1995The coming of the fourth wave: new forms of retail out‐of‐town development 1997Retailing and the super high street: the future of the electronic home shopping industry 1996Retail format change in US markets 1996Vietnamese distribution channels 1996Retailing and the retail space market in Singapore

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Year1999

Typearticle

Published1999-07-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations6

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0148-2963(97)00239-7

openalex_workW1566255917

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