Local Development Model applied to a Chocolate Industry in Pozoblanco (Córdoba, Spain)

Abstract

In this paper we propose to bring up the implications of a theoretical framework about local development model in relation to a chocolate industry located in Pozoblanco (Córdoba, Spain). Specifically we try to recover the activity of one of the oldest chocolate industry in Europe (dates back to 1815) designing a development model at different levels. First we will briefly describe the social, economical, labour and cultural context of Pozoblanco. Then we give details of our intervention that tries (1) To recover the principal activity of the industry and to promote its diversification as the only way to keep the business on the labour market; (2) To design a development model orientated to facilitate people under-represented in the local workforce or actually facing barriers to get into work; and (3) To place the industry in the economical, labour, social and cultural context of Pozoblanco. Finally we specify the key elements to achieve these aims.

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