Spreadable media: creating value and meaning in a networked culture

Henry Jenkins · Sam Ford · Joshua Green

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Media and Digital Communication Digital Marketing and Social Media Literature, Culture, and Aesthetics

Abstract

Acknowledgments How to Read This Book Introduction: Why Media Spreads 1 Where Web 2.0 Went Wrong 2 Reappraising the Residual 3 The Value of Media Engagement 4 What Constitutes Meaningful Participation? 5 Designing for Spreadability 6 Courting Supporters for Independent Media 7 Thinking Transnationally Conclusion Notes References Index About the Authors

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1974Television: Technology and Cultural Form 1982Dependency Road: Communications, Capitalism, Consciousness and Canada 1995Science fiction audiences: watching Doctor Who and Star Trek.2009The Young and the Digital: What the Migration to Social Network Sites, Games, and Anytime, Anywhere Media Means for Our Future 2004After subculture : critical studies in contemporary youth culture 2010Managing Media Work 2009Should Fan Fiction Be Free?2009Repackaging fan culture: The regifting economy of ancillary content models

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