Motivations and Usage Patterns of Social Networking Sites: Exploring Cultural Differences between United States & Sri Lanka

Abstract

Cybernetics has experienced a major breakthrough and led to the utilization of computers at nearly all parts of daily life including social networking. Even though Social Networking Sites (SNS) is a global phenomenon, it is constrained by local conditions such as culture. Thus, the purpose of the study is to incorporate cultural dimensions to the motivations and usage patterns of the SNS considering SNS as a collection of features. Present study replicates a study made in the United States in Sri Lanka, and identified differences, trace them to cultural reasons. Findings revealed that while patterns of SNS usage do not differ across cultures, some of the motivations behind them do differ. Theoretical and practical implications of these findings, possible cultural reasons for differences and directions for further research are discussed.

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