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Achieving acceptable advertising

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References

1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism286 cited
1995Review of a 40‐year debate in international advertising218 cited
1983The media in Britain95 cited
1989Advertising self-regulation and outside participation: a multinational comparison46 cited

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2010Attitudes towards offensive advertising: Malaysian Muslims' views132 cited
2005INTERNATIONAL SERVICES ADVERTISING (ISA): Defining the Domain and Reviewing the Literature48 cited
2007A Multiple Stakeholder Perspective on Responsibility in Advertising47 cited
2014Differentiated brand experience in brand parity through branded branding strategy43 cited
2019Presenting women as sexual objects in marketing communications37 cited
2012Compliance with children’s television food advertising regulations in Australia30 cited
2005HARMONIOUS REGIONAL ADVERTISING REGULATION?: A Comparative Examination of Government Advertising Regulation in China, Hong Kong, and Taiwan28 cited
2017Autocontrol: A Critical Study of Achievements and Challenges in the Pursuit of Ethical Advertising Through an Advertising Self-Regulation System25 cited
2000Complaints about advertising: what’s really happening?18 cited
2011A comparative study of Chinese and US consumers' attitudes toward advertising regulation

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16 cited

2010Regulating child‐related advertising in Nigeria14 cited

2024Market research ethics: New practices but no new ideas9 cited

2013Ethical Issues In Advertising And Marketing: An Empirical Analysis Of The Hindrances To Efficient Marketing And Product Communication Management In Kenya7 cited