Roadblocks to Web Technology Adoption?

Abstract

The article focuses on roadblocks in the adoption of Web technology. Theory and practice inform that the adoption of new technologies is dictated by factors such as perceived costs and benefits, complexity, compatibility with existing systems, ease of use, and so forth. A favorable mix of these factors leads to high organizational intention to adopt. This framework seemed to explain the adoption of many information technologies. However, the emergence of knowledge-intensive technologies such as Web data warehousing, among others, calls for consideration of not only an organization's intention to do so, but also its ability to adopt. In general, three levels of adoption of Web technology can be identified, information access, work collaboration and core business transactions. At the lowest level, the technology is used as a tool for disseminating information about products, services, and organizational policies, and to channel feedback from such internal/external entities as employees and customers.

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