Managerial risk perceptions of international entry‐mode strategies

David Forlani · Madhavan Parthasarathy · Susan M. Keaveney

57 citations0/0 files storedInternational Marketing Review

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

International Business and FDI Innovation and Knowledge Management International Student and Expatriate Challenges

Abstract

Purpose – The primary purpose of this paper is to investigate how opportunity for control and firm capability interact to moderate the amount of risk that managers associate with various international entry‐mode strategies. A secondary goal is to investigate how managers perceive the need to retain control over three core functional areas (marketing, production, and R&D) when making entry‐mode decisions.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 57 citations exist upstream.

References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1976Markets and Hierarchies: Analysis and Antitrust Implications.2000What is strategy 1964Risk Aversion in the Small and in the Large 1976Risk Aversion in the Small and in the Large 1976The Future of the Multinational Enterprise 1987Managerial Perspectives on Risk and Risk Taking

Cited by

2009Capabilities and propensity for cooperative internationalization 2018The role of psychic distance in entry mode decisions: Magnifying the threat of opportunism or increasing the need for local knowledge?2016The integrated resource-based and transaction cost approach to the growth process of firms 2018Use of Latest technologies as a Mediator between Entrepreneurial Aspiration and Open Innovation Development

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.