Tourism: The Business of Travel

Roy A. Cook · Laura J. Yale · Joseph J. Marqua

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Diverse Aspects of Tourism Research Sport and Mega-Event Impacts Hospitality and Tourism Education

Abstract

Table of Contents part i: The Traveling Public and Tourism Promoters 1. Introducing the World's Largest Industry, Tourism 2. Marketing to the Traveling Public 3. Delivering Quality Tourism Services 4. Bringing Travelers and Tourism Service Suppliers Together 5. Capturing Technologies' Competitive Advantages Readings Integrative Cases part ii: Tourism Service Suppliers 6. Transportation 7. Accommodations 8. Food and Beverage 9. Attractions and Entertainment 10. Destinations Readings Integrative Cases Part iii: The Service and Hospitality Environment 11. Economic and Political Impacts of Tourism 12. Environmental and Social/Cultural Impacts of Tourism 13. Sustaining Tourism's Benefits 14. Exploring the Future of Tourism Readings Integrative Cases Appendix A: Geography: Your Window to the World Appendix B: Tourism Research Appendix C: Choosing a Career and Finding a Job

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