Wirtualne Muzea w Internecie – forma promocji i udostępniania dziedzictwa kulturowego czy nowy walor turystyczny?

Abstract

The development of the information society contributes to the emergence of new forms of participation in culture and tourism, also in cultural tourism. One of these forms are virtual museums, as a tool of sharing and disseminating cultural heritage to a wide audience. Digitalization of the museum collections and creating digital repositories are indicated as important actions in national programs of heritage protection and development strategies of cultural institutions. The aim of the article was to present the essence of solutions, which are virtual museums in the promotion and sharing of cultural heritage and location them among existing tourist values. The article refers to examples of two projects: the Virtual Museums of Malopolska and Virtual Museums of Podkarpacie. Application of information and communication technologies in the cultural sector is an important area of social policy and one of the directions of the development of contemporary cultural tourism. The result is also creation of a new tourist attraction, encouraging to visit not only the virtual collections but also the place or region.

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