Mobilizing Lurkers with a Targeted Task

Rosta Farzan · Joan Morris DiMicco · Beth Brownholtz

12 citations0/0 files storedProceedings of the International AAAI Conference on Web and Social Media

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Knowledge Management and Sharing Complex Network Analysis Techniques Expert finding and Q&A systems

Abstract

Users of online communities are commonly classified into active members versus lurkers. In this work we experiment with a method designed to encourage lurkers to share their acquired social capital with a community through lightweight contribution. The findings from our experiment demonstrate the importance of exploring new ways lurker populations can offer additional benefits to online communities.

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2000Bowling alone: the collapse and revival of American community 2001Bowling Alone: The Collapse and Revival of American Community 2017Building a Network Theory of Social Capital 2008Motivations for social networking at work 2004De-lurking in virtual communities: a social communication network approach to measuring the effects of social and cultural capital 2000Building and sustaining community in asynchronous learning networks 2003Silent Participants: Getting to Know Lurkers Better

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