Gendering The Labor Of Social Media Production

Brooke Erin Duffy

70 citations0/0 files storedFeminist Media Studies

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Gender, Feminism, and Media Employment, Labor, and Gender Studies Digital Economy and Work Transformation

Abstract

In recent years and against the backdrop of a creative economy marked by rapid innovation, a mushrooming independent workforce, and the much-vaunted ideal of entrepreneurialism, social media platfo...

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References

1992Black Feminist Thought: Knowledge, Consciousness, and the Politics of Empowerment.2008Here comes everybody: the power of organizing without organizations 2010Production, Consumption, Prosumption 2009Blogs, Wikipedia, Second Life, and beyond: from production to produsage 2000Free Labor 2012Authentic™: The Politics of Ambivalence in a Brand Culture 2015The romance of work: Gender and aspirational labour in the digital culture industries 2012Digital Labor: The Internet as Playground and Factory

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2018Teachers ‘liking’ their work? Exploring the realities of teacher Facebook groups 2021Competing platform imaginaries of NSFW content creation on OnlyFans 2016‘(Not) working 9–5’: the consequences of contemporary Australian-based online feminist campaigns as digital labour 2021Self-presentation and gender on social media: an exploration of the expression of “authentic selves”2022Manufacturing Dreams and Investing in Future Generations: Women Athletes’ Inspirational Labor in the Marketing and Promotion of Their Sport

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