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Preface xxi Chapter 1: Introduction 1 Part I: Challenge Driven Innovation: How a Marketplace of Innovation Allows Us to Reframe the Innovation Model, Improve Performance, and Manage Risk Chapter 2: The Future of Value Creation 21 Chapter 3: A New Innovation Framework 39 Chapter 4: The Long Tail of Expertise 67 Chapter 5: The Selection of Appropriate Innovation Channels 91 Part II: The Challenge Driven Enterprise: Virtualizing the Business Model to Drive Innovation, Agility, and Value Creation Chapter 6: The Challenge Driven Enterprise 117 Chapter 7: Transformation 139 Chapter 8: The Challenge Driven Enterprise Playbook 163 Chapter 9: Leadership 199 Afterword 219 Endnotes 221 Supplemental Reading 227
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