Article2015

Quantifying the role of online news in linking conservation research to Facebook and Twitter

Sarah Papworth · Thi Phuong Le Nghiem · Deepthi Chimalakonda · Mary Rose C. Posa · Lahiru S. Wijedasa · David Bickford +1 more

137 citations0/0 files storedConservation Biology

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Academic Publishing and Open Access scientometrics and bibliometrics research Climate Change Communication and Perception

Abstract

Conservation science needs to engage the general public to ensure successful conservation interventions. Although online technologies such as Twitter and Facebook offer new opportunities to accelerate communication between conservation scientists and the online public, factors influencing the spread of conservation news in online media are not well understood. We explored transmission of conservation research through online news articles with generalized linear mixed-effects models and an information theoretic approach. In particular, we assessed differences in the frequency conservation research is featured on online news sites and the impact of online conservation news content and delivery on Facebook likes and shares and Twitter tweets. Five percent of articles in conservation journals are reported in online news, and the probability of reporting depended on the journal. There was weak evidence that articles on climate change and mammals were more likely to be featured. Online news articles about charismatic mammals with illustrations were more likely to be shared or liked on Facebook and Twitter, but the effect of news sites was much larger. These results suggest journals have the greatest impact on which conservation research is featured and that news site has the greatest impact on how popular an online article will be on Facebook and Twitter.

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References

2002The Language of New Media 2005Setting the agenda: the mass media and public opinion 2005A Look at Agenda-setting: past, present and future 2009Science communication reconsidered 2013Science, New Media, and the Public 2013An Introduction to Social Media for Scientists 2008The Effectiveness of Mass Communication to Change Public Behavior 2010Is the internet a better public sphere? Comparing old and new media in the USA and Germany

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