Relationship Marketing: Dialogue and Networks in the E-Commerce Era

Richard J. Varey

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Digital Marketing and Social Media

Abstract

Preface. Acknowledgements. Introduction. The New Marketing. Exchange Relationships. Interaction, Communication, and Dialogue or Information? Relationship Marketing as Managing Trading Relationships. The Customer Relationship Management System. Managing Customer Relationships. What next? Index.

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