Entrepreneurship and Culture: The Case of Freddy, the Strawberry Man

Monica Lindh de Montoya

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Entrepreneurship Studies and Influences Anthropological Studies and Insights Migration, Ethnicity, and Economy

Abstract

Abstract This article discusses the contribution that anthropology, and especially the notion of culture, can make to the study of entrepreneurship.1 In it, I will draw on ethnographic material I collected about a rural-urban entrepreneur dealing in strawberries, and try to show how anthropology can illuminate fundamental issues in entrepreneurship, and some of the processes involved in starting and running a business. Because of the nature of my data I am concerned with small-scale businesses, primarily in the developing world, but I believe that the phenomena I observed have their counterparts in modern economies, and that my discussion therefore has a general relevance.

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