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O.H. Mowrer was a prominent member in the Clark L. Hull’s group at the Human Relations Institute of the University of Yale in the late 1930s. He coauthored Dollar and Miller’s Frustration and Aggression (1939) and made important experiments on anxiety and the application of the principles of learning to the problems of neurosis and psychotherapy. His work on child enuresis (Mowrer & Mowrer, 1938) pioneered biofeedback and behavior therapy techniques. President of the APA, in his presidential address (Mowrer, 1954) advanced the hypothesis that sentence is simply a conditioning device, which paved the way to the mediational theories of meaning (Osgood & Sebeok, 1965). However, in his writings on
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