La Société de consommation : Ses mythes, ses structures

Jean Baudrillard

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Social and Cultural Dynamics Consumer Behavior in Brand Consumption and Identification Economic and Social Issues

Abstract

Analyse le phenomene de la consommation des objets dans nos societes occidentales et montre comment les grandes corporations technocratiques provoquent des desirs irrepressibles, creant des hierarchies sociales nouvelles qui ont remplace les anciennes differences de classe.

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