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YouTube and TV Advertising Campaigns
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References

  • 1992The Nature and Origins of Mass Opinion7,782 cited
  • 1993The Nature and Origins of Mass Opinion.5,169 cited
  • 2003Political conservatism as motivated social cognition.4,903 cited
  • 1996Moral Politics: How Liberals and Conservatives Think1,262 cited
  • 2005Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions973 cited
  • 1992Common Knowledge828 cited
  • 1997Going negative : how political advertisements shrink and polarize the electorate825 cited
  • 2002Cues that Matter: How Political Ads Prime Racial Attitudes During Campaigns770 cited
  • 1993Messages Received: The Political Impact of Media Exposure725 cited
  • 1993Dirty politics: deception, distraction, and democracy681 cited
  • 2008New Media and the Polarization of American Political Discourse537 cited
  • 2006Campaigning for hearts and minds: how emotional appeals in political ads work479 cited
  • 2006In defense of negativity: attack ads in presidential campaigns453 cited
  • 2006In Defense of Negativity423 cited
  • 2003Campaigning Oniline379 cited
  • 1984Negative Political Advertising: Some Empirical Findings

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  • 2014Die Königin, der Rausschmeißer und die Gemeine Filzlaus: Die Wahlspots der Parteien im Bundestagswahlkampf 20138 cited