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Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments · Study

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PreprintCustomer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Eric M. Schwartz2013

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Preprintgreen2013

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Eric M. Schwartz · Eric T. Bradlow · Peter S. Fader

52 citations·0/0 files stored·SSRN Electronic Journal

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Advanced Bandit Algorithms Research Digital Marketing and Social Media Optimization and Search Problems

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References

1952Some aspects of the sequential design of experiments 1979Bandit Processes and Dynamic Allocation Indices 2003Using confidence bounds for exploitation-exploration trade-offs 2011An Empirical Evaluation of Thompson Sampling 2011Analysis of Thompson Sampling for the multi-armed bandit problem 2011Online Display Advertising: Targeting and Obtrusiveness 2011Multi‐Armed Bandit Allocation Indices 1980Multi-Armed Bandits and the Gittins Index

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2017Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experimentsarticle · 17 shared references 2015Multi‐armed bandit experiments in the online service economyarticle · 9 shared references 2013Eluder Dimension and the Sample Complexity of Optimistic Explorationarticle · 9 shared references 2018A Tutorial on Thompson Samplingbook · 8 shared references 2017Learning to Optimize via Information-Directed Samplingarticle · 8 shared references 2018On Bayesian index policies for sequential resource allocationarticle · 8 shared references

Details

Year2013

Typepreprint

Published2013-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations52

Files0 public / 0

ShelfAdvanced Bandit Algorithms Research

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doi10.2139/ssrn.2368523

openalex_workW1570738427

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