Consumption and Spirituality

Diego Rinallo · Stefania Borghini · Gamossy G. · Kozinets R. V.

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Consumer Behavior in Brand Consumption and Identification Fashion and Cultural Textiles Religious Tourism and Spaces

Abstract

Continuing the compelling discourse set by CCT scholars, this chapter deepens the investigation on the relationship between religion and consumption in the unique cultural context of fashion. Focusing the attention on the profane consumption of the rosary, the Christian prayer instrument that has been revised and transformed by Dolce&Gabbana in a high-priced fashion accessory, we explore the contested practices and experiences of different consumers. Consumers’ voices unpack multiple forms of consumption of this object, and reveal its multifaceted nature materialized in its religious, polysemic and fashion meanings.

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2018Consumer Deceleration 2019Consumer spirituality 2016Addressing Criticisms of Global Religion Research: A Consumption‐Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior 2019Hallowed be thy brand: measuring perceived brand sacredness 2021Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising 2014Entrepreneurship from an Islamic Perspective 2020Pilgrimage, material objects and spontaneous communitas 2018Spirituality, stewardship and consumption: new ways of living in a material world

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