Placing management guruship in its historical context, Andrzej Huczynski identifies the essential ingredients of the few popular management ideas of the twentieth century. He argues that winning guru ideas meet enduring managerial needs, are launched at the most opportune time, and are promoted by the evangelical zeal of their developers. The author contends that company managers, business school academics and management consultants all have the possibility of attaining guru status by following the guidelines contained in this book.
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