Business Communication: Building Critical Skills

Abstract

Unit 1. Building blocks for effective messages: business communication, management and success adapting your message to your audience communicating across cultures planning, writing and revising designing documents, slides and screens. Unit 2 Creating goodwill: you-attitude positive emphasis reader benefits. Unit 3 Letters, memos and e-mail messages formats for letters, memos and e-mail messages informative and positive messages negative messages persuasive messages e-mail messages. Unit 4 Polishing your writing: editing for grammar and punctuation choosing the right word revising sentences and paragraphs. Unit 5 Interpersonal communication: listening planning, conducting and recording messages working and writing in teams making oral presentations. Unit 6 research, reports and visuals: proposals and progress reports finding, analyzing and documenting information short reports long reports using visuals. Unit 7 Job hunting: researching jobs resumes job application letter job interviews follow-up letters and calls and job offers.

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