Creative Advertising: Ideas and Techniques from the World's Best Campaigns

Mario Pricken

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

Abstract

Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

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2018How Rhetoric Theory Informs the Creative Advertising Development Process 2011Do opposites attract? Understanding opposition in promotion 2007A marketing perspective

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