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Winning Businesses in Product Development: The Critical Success Factors: A Formal New Product Process Isn't Enough-You Need a High-Quality Process, a Clear and Visible Strategy, Enough People and Money, and a Respectable R&D Budget. How Does Your Program Rate on These 10 Metrics?

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References

2001Winning at new products : accelerating the process from idea to launch1,832 cited
1994Determinants of New Product Performance: A Review and Meta‐Analysis1,359 cited
1995Benchmarking the Firm's Critical Success Factors in New Product Development1,226 cited
1994Third‐Generation New Product Processes550 cited

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2009

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