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Marketing Principles and Practice
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Marketing Principles and Practice (1993)Marketing Principles and PracticeThe influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy (2021)The influence of marketing co…Otel İşletmelerinde İçsel Pazarlama Uygulamalarının Örgütsel Bağlılık Üzerindeki Etkisi: Antalya Örneği (2019)Otel İşletmelerinde İçsel Paz…Application of Behavioral Economics Insights to Increase Effectiveness of Public Awareness Campaigns (2019)Application of Behavioral Eco…Neuromarketing: The New Science of Advertising (2015)Neuromarketing: The New Scien…Establishing the scope of marketing practice: insights from practitioners (2014)Establishing the scope of mar…Effect of Promotion on Product Awareness (A Case Study of A Reputable Organization in the Brewery Sub-Sector of the Manufacturing Industry) (2014)Effect of Promotion on Produc…Behavioural evidence for the effectiveness of threat appeals in the promotion of healthy food to children (2012)Behavioural evidence for the …Rural and urban women entrepreneurs: A comparison of service needs and delivery methods priorities (2011)Rural and urban women entrepr…Judging the quality of customer segments: segmentation effectiveness (2010)Judging the quality of custom…Emotional Persuasion in Advertising: A Hierarchy-of-Processing Model (2007)Emotional Persuasion in Adver…Economics and marketing on pricing: how and why do they differ? 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  • 1999New business practices and the corporate property portfolio: how responsive is the UK property market?61 cited
  • 2005Economics and marketing on pricing: how and why do they differ?53 cited
  • 2010Judging the quality of customer segments: segmentation effectiveness50 cited
  • 1998The organisational context of retail locational planning47 cited
  • 2012Behavioural evidence for the effectiveness of threat appeals in the promotion of healthy food to children46 cited
  • 2011Rural and urban women entrepreneurs: A comparison of service needs and delivery methods priorities38 cited
  • 2015Neuromarketing: The New Science of Advertising38 cited
  • 2014Establishing the scope of marketing practice: insights from practitioners37 cited
  • 2021The influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy32 cited
  • 2007Emotional Persuasion in Advertising: A Hierarchy-of-Processing Model25 cited
  • 2014Effect of Promotion on Product Awareness (A Case Study of A Reputable Organization in the Brewery Sub-Sector of the Manufacturing Industry)11 cited
  • 2019Otel İşletmelerinde İçsel Pazarlama Uygulamalarının Örgütsel Bağlılık Üzerindeki Etkisi: Antalya Örneği3 cited
  • 2019Application of Behavioral Economics Insights to Increase Effectiveness of Public Awareness Campaigns

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2 cited