Political Advertising in Western Democracies: Parties and Candidates on Television

Abstract

An Introduction to Parties and Candidates on Television - Lynda Lee Kaid and Christina Holtz-Bacha A Comparative Perspective on Political Advertising - Christina Holtz-Bacha and Lynda Lee Kaid Media and Political System Characteristics Political Advertising on Television - Margaret Scammell and Holli A Semetko The British Experience The Role of Television Broadcasts in Promoting French Presidential Candidiates - Anne Johnston and Jacques Gerstle Television Spots in the German National Elections - Christina Holtz-Bacha and Lynda Lee Kaid Content and Effects The Presentation of Italian Candidates and Parties in Television Advertising - Gianpietro Mazzoleni and Cynthia S Roper Overcoming Advertising and Diversity - Akiba A Cohen and Gadi Wolfsfeld The Utility of Television Political Advertising in Israel Political Advertising in Denmark - Karen Siune The Blank Spot - Kees Brants Political Advertising in the Netherlands The Northern European Exception - Tom Moring Political Advertising on TV in Finland Political Commercials in American Presidential Elections - L Patrick Devlin Political Advertising across Cultures - Lynda Lee Kaid and Christina Holtz-Bacha Comparing Content, Styles and Effects

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