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Generic Advertising Wearout
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Generic Advertising Wearout (1993)Generic Advertising WearoutWhen citizens get fed up. Causes and consequences of issue fatigue – Results of a two-wave panel study during the coronavirus crisis (2023)When citizens get fed up. Cau…Determinants of temporal variations in generic advertising effectiveness (2000)Determinants of temporal vari…Impact of Generic Advertising for Fluid Milk on Demand for Whole, Lowfat, and Skim Milks (1996)Impact of Generic Advertising…GENERIC ADVERTISING WEAROUT: THE CASE OF THE NEW YORK CITY FLUID MILK CAMPAIGN (1996)GENERIC ADVERTISING WEAROUT: …Brand versus generic advertising: A conceptual framework with an application to cheese (1995)Brand versus generic advertis…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Economics and Consumer Behavior (1980)Commodity Advertising: The Economics and Measurement of Generic Programs (1998)The United States Department of Agriculture (1912)Co-integration, Error Correction, and the Econometric Analysis of Non-Stationary Data (1993)Co-Integration, Error Correction, and the Econometric Analysis of Non- Stationary Data. (1996)RETAIL DEMAND FOR WHOLE VS. LOW-FAT MILK: NEW PERSPECTIVES ON LOSS LEADER PRICING (1998)The Conceptual Framework of Psychology (1954)Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (1980)Entrepreneurship, Social Mobility, and Income Redistribution in South India (2016)Co-Integration and Error Correction: Representation, Estimation, and Testing (1987)Statistical Inference in Instrumental Variables Regression with I(1) Processes (1990)A Simple Estimator of Cointegrating Vectors in Higher Order Integrated Systems (1993)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models (2006)lavaan : An R Package for Structural Equation Modeling (2012)
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  • 1996Impact of Generic Advertising for Fluid Milk on Demand for Whole, Lowfat, and Skim Milks25 cited
  • 2000Determinants of temporal variations in generic advertising effectiveness20 cited
  • 1996GENERIC ADVERTISING WEAROUT: THE CASE OF THE NEW YORK CITY FLUID MILK CAMPAIGN20 cited
  • 1995Brand versus generic advertising: A conceptual framework with an application to cheese15 cited
  • 2023When citizens get fed up. Causes and consequences of issue fatigue – Results of a two-wave panel study during the coronavirus crisis12 cited

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